For March Madness 2020, we built a BnB in a Buffalo Wild Wings so fans can literally eat, sleep and breath basketball. I designed the look and feel of the activation, which uses BWW’s brand elements in the “dorm-chic” aesthetic of the BnB. This required a lot of old school printing, collaging, tearing and scanning ;)

ROLE

designer

AGENCY

Martin

TEAM

Dustin Dodd, Graham Unterberger, Ben Eley, Mik Manulik