Hornitos’ tequila flavor is so fresh, when you pick a bottle off the liquor shelf, it’s like it’s coming straight from the agave plant. The campaign, A Fresh Take, is all about rewriting the rules and finding a fresh path to life.

ROLE

Associate Creative Director

AGENCY

Day One Agency

TEAM

Emma Sullivan, Brent Pritchett, Fico Ramirez, Lidia Estepa, Flor Hart